Matti Lindqvist Creative

Wanna drive at the
speed of a turtle?

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CLIENT

Swedish Transport Administration

 

SCOPE OF WORK

Idea and concept

Copywriting

Art direction and design

Billboard campaign running along highways and city roads in Stockholm on the importance of using seat belts. Without a seat belt you can at best manage a crash at about 7kph (4mph), provided that you are prepared for it and strong enough to hold on at impact.

 

As the campaign ran on billboards along roads, the communication had to be immediate. You should not have to take your eyes off the road for longer than a few seconds.

Copy: Safe speed without a seat belt:

More clean-cut ideas

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Matti Lindqvist Creative

Email: matti@mattilindqvist.se

Phone: +46 70 50 89 222

FaceTime*: Email or phone above

Skype*: matti.lindqvist.creative

 

*Please contact me by email to arrange a video meeting.

Copyright © 2016 Matti Lindqvist Creative

Matti Lindqvist Creative

Email: matti@mattilindqvist.se

Phone: +46 70 50 89 222

FaceTime*: Email or phone above

Skype*: matti.lindqvist.creative

 

*Please contact me by email
to arrange a video meeting.