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SSAB – brand GreenCoat

 

SCOPE OF WORK

Idea and concept

Art direction and design

3D modeling

Exhibition stand concept for SSAB’s new brand GreenCoat – premium color coated steels geared towards the building industry. Mostly used for roofs, facades and rainwater systems, the products have been developed to withstand the harshest tests of nature. GreenCoat offers nordic quality steel with eco-friendly coatings that come in a wide variety of colors. They are chromate free and most products also feature coatings partly based on plant oil, a unique technology patented by SSAB.

GreenCoat will be represented at trade fairs around the world with diverse target groups, from architects and construction companys to roofers and tinsmiths. As a new brand it needed a strong, distinguishing and easily recognisable presence. The concept also had to be adaptable to varying stand sizes and shapes. Depicted here is a medium sized, elongated stand (virtual prototype).

Facade and roof construction with a big screen on top running videos of harsh weather, interspersed with the brand’s tagline – Nordic quality steel for harsh weather and greener living.

Workshop area where you can try out the product’s properties.

More clean-cut ideas

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Matti Lindqvist Creative

Email: matti@mattilindqvist.se

Phone: +46 70 50 89 222

FaceTime*: Email or phone above

Skype*: matti.lindqvist.creative

 

*Please contact me by email to arrange a video meeting.

Copyright © 2016 Matti Lindqvist Creative

Matti Lindqvist Creative

Email: matti@mattilindqvist.se

Phone: +46 70 50 89 222

FaceTime*: Email or phone above

Skype*: matti.lindqvist.creative

 

*Please contact me by email
to arrange a video meeting.