Matti Lindqvist Creative

Give yourself a chance
to save a life

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CLIENT

Swedish Road Administration

 

SCOPE OF WORK

Idea and concept

Copywriting (headline)

Art direction and design

Local information campaign about a 30kph (19mph) speed limit regulation when passing a bus at a bus stop. A pilot project in the Swedish cities of Linköping and Örnsköldsvik, initialised by the Swedish Road Administration after a number of severe accidents where bus passengers were hit by passing cars after leaving a bus.

 

The campaign ran in local media with great success. The targets set by the client were surpassed by a wide margin: 91–96% of all citizens in the two cities aged 18 and over observed the message, 75% reduced their speed when passing a bus at a bus stop, of which 53% reduced it all the way down to 30kph.

Headline: 30 gives you a chance to stop.

More clean-cut ideas

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Matti Lindqvist Creative

Email: matti@mattilindqvist.se

Phone: +46 70 50 89 222

FaceTime*: Email or phone above

Skype*: matti.lindqvist.creative

 

*Please contact me by email to arrange a video meeting.

Copyright © 2016 Matti Lindqvist Creative

Headline: 30 gives you
a chance to stop.

Matti Lindqvist Creative

Email: matti@mattilindqvist.se

Phone: +46 70 50 89 222

FaceTime*: Email or phone above

Skype*: matti.lindqvist.creative

 

*Please contact me by email
to arrange a video meeting.